The Old and the New in Hair Care: How the hair care market reinvents itself by using old concepts as a foundation to create temporary trends or to solidify already established concepts?

Abstract

Introduction: The history of hair care begins along with the history of civilizations. Cosmetics were found in burial chambers in Egypt, and there are also the first reports of the use of hair shaving for hygiene reasons, especially by priests. Taking care of your hair, especially scalp conditions and problems associated with hair loss, over the centuries is something that involves countless approaches, some of which are strange and curious. Highlights include the ash from burnt frogs, bee ash with oil, dog urine, goat manure with oil, among many others. Over time, potions, tonics and drinks for medicinal purposes evolved. This article presents a comparison between the inspiring ideas that came from the transition from the 19th to the 20th century with those that emerged from the transition from the 20th to the 21st century.

Material and Methods: The method employed for the preparation of this article was a literature review and research on products and advertisements from the past to carry out a comparison between the methods used to treat hair in two historical moments.

Results and Discussions: When comparing products and equipment from two different historical moments, separated by approximately one hundred years, we can see the evolution of hair care, scientific advancement, and the inspiration of many current treatments in concepts from the past.